Kohlberg, Kravis, Roberts & Co (KKR) was launched by Henry Kravis and George Roberts in the 1970’s with some assistance from the First Chicago Corporation. More recently, however, aiming to make their acquisitions greener and more profitable as well, they have rolled out an extraordinary project that has changed the way businesses and environmental groups carry on their day-to-day business. Environmentally sound business processes went mainstream a year ago when Kohlberg, Kravis, Roberts & Co’s Henry Kravis and the non-profit environmental advocacy group Environmental Defense Fund (EDF) merged. Their objectives include encouraging businesses in avoiding operations which may destroy the environment such as toxic chemical use not to forget preposterous water consumption. Eco-efficiency (a phrase first introduced by the WBCSD) is the technique applied to achieve these objectives, utilizing techniques such as reducing the intensity of materials, waste reduction and reducing the dispersion of toxic chemicals. Although the program was an enormous success, managment simply didn’t recognize how important the effects were until Ken Mehlman, the head of the program and global public affairs, carried out the review of the first year.

As if to outshine all expectations, Ken discovered that this program not only increased environmental responsibility, but also increased the profits from every business besides. Well-nigh all of the business concerns affiliated to Kohlberg, Kravis, Roberts & Co and Ken Mehlman nowadays are actively participating in eco-efficiency principles. And, when you consider that the group has a 2009 portfolio with an estimated worth of 86,000,000,000 dollars, you can be certain this wasn’t a simple see what an enormous accomplishment this is. Kohlberg, Kravis, Roberts & Co with the EDF with the help of Ken Mehlman are further developing the original Green Portfolio project. The Climate Corps Program established by the EDF is an example of this, it promotes eco-efficient techniques to MBA interns.

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Of Late, Ken Mehlman has been in close collaboration with Kohlberg, Kravis, Roberts & Co to formulate systems which companies can utilize to evaluate and manipulate different resources. This type of info is invaluable as companies can measure their daily processes and identify how any problems may be solved while at the same time tracking their progress.

Henry Kravis, the KKC, and the Environmental Defense Fund have encouraged all sorts of businesses to reduce their ecological impact. Their developments have simplified the process for organizations in any sector and proved that running a profitable business need not entail the hefty price of negatively impacting our planet.

Considered among the most used of the American third party businesses managing customer loyalty initiatives is a business known as Trilegiant. As part of this, led by Nathaniel Lipman, its President and CEO, Trilegiant leverages its experience to liaise with a range of names of different types — travel, shopping, dental, entertainment, health, and customer protection services, in order to guarantee you feel secure in your purchase.

You’d have to admit that Trilegiant has more than enough experience. With more than thirty-five years of expertise in an expanding area — now covering half a dozen states — and a 3.000 strong workforce, the Connecticut business has nothing left to prove. At this moment, they assist over twenty-five million consumers distributed throughout North America. The company is famous for finding risk-free deals that make it easy for consumers to save money, obtain excellent quality products, and make shopping more convenient. Looking at an example, the Buyers Advantage scheme provides a way to obtain reasonably priced protection on long term warranty, return guarantees, and the cost of repairs, ensuring their peace of mind with regard to their acquisition. Trilegiant also, of course, offer other programs including HealthSaver — which offers cheap quality healthcare — to take a single example. Helping out the entire populace is a habit of the President and his employees. Projects they’ve overseen before now include the program in 2005 in which 40 employees teamed up to make more than thirty thousand dollars for the non-profit Make-A-Wish Foundation of America. Not only that but they did it in only five days — now that is astonishing!

Another way they try to be of service is by distributing research. As you probably know, year to year private firms and the government of the United States generate an amazing quantity of important data. Trilegiant studies these statistics diligently to isolate the essentials and then debates ways of improving them. For example, the total number of vehicle collisions in America each year is several million strong. Nobody would want their own vehicle to become part of these figures, especially the nastier accidents, and for the last two years subscribers to the Autovantage car club have received copies of the company’s yearly “road rage” data. To improve your safety, the useful tips enclosed within are written to make sure you’re aware of danger signs before you hit them.

Supporting your customers and the population in which you’re based is a good idea, even if most companies don’t are aware of it; Trilegiant is proud to count itself as one of the companies in the know. They combine hard work on behalf of important causes and their work to inform the public with their projects aimed at improving consumers’ buying experiences. To summarize, they are an ideal community minded business.

You are bound to have seen Mr. Naveen Jain as the CEO as well as co-founder of Intelius, Inc. the acclaimed information commerce company. Well beyond having made the Forbes list “400 Richest in America” in 2000, this highly successful entrepreneur has won several prestigious awards, notably the WSA Industry Achievement Award, the Albert Einstein Technology Medal, and the Ernst & Young Entrepreneur of the Year Award. Nonetheless things definitely expand out from there. For Mr. Naveen Jain and his relatives are equally as enthusiastic about their benevolent efforts and will endeavor to assist whenever possible. All our expectations for the years to come are manifested in our children. Naveen Jain also regards young people as the deserving center of his enterprises and he leverages any chance available to assist them. This of course, is why he is always unfailingly using every possibility he can to lend a helping hand wherever it is even remotely viable. Consequently, Naveen Jain, his family and those at Intelius, Inc. have decided to really follow up in earnest: they donate a meaningful amount of of time to charities such as the Vedic Cultural Center, United Way, and the University of Washington. Of course they will give a great amount of financial aid but even more importantly they commit their time and effort to the most needy and susceptible children. He also donates to the Children’s Hospital in an effort to restore children’s health, as well. Seeing that Jain is a former student of the Indian Institute of Technology and XLRI Jamshedpur, it’s hardly astounding that education constitutes a vital hub in his humanitarian activities. This also includes causes and voluntary organizations that run the gamut from the local to the international. Therefore Intelius and its CEO are helping deserving causes and charities like Hopelink, the University Preparatory Academy and the Bellevue Boys and Girls Club.

Getting sustenance to the starving of the planet is another crucial objective to Naveen Jain and those around him and to him, it makes not one speck of difference. Although Naveen Jain is aware that the mission of locating provisions for all the planet’s famished is a titanic one, he is also aware that the unfeasible can really be reachable if only the whole world exerts themselves towards a unified end. If this CEO really achieves his goals, there will be a certain cessation to impoverishment and famine in the world in the future.

Many people might be of the opinion that functioning as the headman of a successful company as well as being a committed family man would leave practically no room for volunteering and support. All the same Naveen Jain ensures that all of his humanitarian efforts is given as much support as he can realistically marshal. This philanthropic man is definitely way more than a mere (though admittedly most successful) trailblazer of Internet commerce. He is, beyond that, a perfectly unique individual and an authentic patron of his community.

These days efficient philanthropism is positively as necessary as ever. Like thousands of other people you will have heard of Mr. Naveen Jain’s name as being the CEO & co-founder of Intelius, Inc. the predictive intelligence company. In addition to having made the Forbes list “400 Richest in America” 2000, this enterprising entrepreneur has been bestowed a range of distinguished awards, foremost the Albert Einstein Technology Medal, the WSA Industry Achievement Award, and the Ernst & Young Entrepreneur of the Year Award. Nonetheless things definitely develop further from there. Because Naveen Jain and his relatives are equally as zealous about their benevolent projects and will try to help out as frequently as they can. Kids are definitely mankind’s most treasured resource. Naveen Jain also views young people as constituting the focus of his endeavors and he uses any opportunity available to aid them. This, too, is why he is unfailingly leveraging every possibility he can to offer support if at all possible. Thus Naveen Jain, his relations and his workers at Intelius have pledged time to philanthropical organizations such as the University Preparatory Academy, the Indian American Education Foundation, and United Way. Naturally, they will hand out plenty of material support, but even more importantly, they devote their time and care to the most needy and vulnerable children. He also gives aid to the Children’s Hospital, being intent on improving children’s health as well. As Naveen Jain is an alumnus of XLRI Jamshedpur and the Indian Institute of Technology, it’s no wonder that teaching enjoys a very high priority in his benevolent works. This also encompasses causes and charitable organizations that run the gamut from neighborhood programs to the global. Hence, Intelius and its CEO are actively involved in aiding charitable bodies and foundations such as the Vedic Cultural Center, the Bellevue Boys and Girls Club and Child Rights and You (CRY). Getting foodstuffs over to the starving of the world is another critical goal to Jain and those around him and he refuses all differentiation as to whether the person in need is merely a baby or old, or where they are domiciled, be it the biggest conurbation or the loneliest shack. Although he is cognizant that the job of finding sustenance for all the world’s starving is a titanic one, he also believes that the unattainable can factually become reachable assuming each and every one of us toils together. If this business leader obtains his objectives, the final curtain will positively come down on hunger and neediness in the world some day. Observers would think that being the man in responsible for a flourishing enterprise and a dedicated spouse and parent would leave no scope for donating and support. But Naveen Jain ensures that all of his humanitarian enterprises can rely on all the aid he can possibly contribute. To summarize, this altruistic man is indisputably a lot more than an obsessed maverick of industry. He is an exceptional citizen and a veritable community hero.

I’m sure at one time or another, we’ve all explored either an msn or yahoo community or both. Communities are a FREE service that allows us to build and manage, discussion groups, family sites, business communities etc.

These communities can be a powerful tool to promote your business only if you know how to use them effectively.

There are 100’s of very popular communities that allow anyone to post as many “Classified Ads” as possible. Unless you to spend hours doing this, I suggest you leave if be for the time being.

What I’d like to focus more on is “WHY” you should create your own msn & yahoo community for yourself!

See, many of the best search engines will pick up your community because of the sheer size and popularity of msn & yahoo.

Also, I see many marketers wasting a lot of time because they are trying to promote too many services or opportunities at one time. A community will allow you to add ALL that you promote into one site and then all you have to worry about is promoting that one site!

This won’t happen over night and learning how to easy it is to build & manage your own community will be posted in the next issue #2.

Before we get into that, you’ll want to join the “Top Rated” communities in the business sections. Doing this will allow you to familiarize yourself with what is “the norm” with these communities. Also, after you’ve made the necessary adjustments and you’ve prepared your own community, you’ll be using all the top communities to promote your own.

I must apologize to those who have never joined and msn or yahoo community. You’ll need to sign up for a user passport which is simply an msn or yahoo e-mail and password.

For an msn passport click below:
http://register.passport.net/default.srf?sl=1

For a yahoo passport click below:
Yahoo Passport Sign Up

When signing up for an msn community, you’ll want to click the option “READ ALL MESSAGES ONLINE”. This way you won’t fill your e-mail account with countless messages that are posted everyday… Also, click on “KEEP MY E-MAIL PRIVATE” so that you don’t get any junk this way either.

And now you have the basics of communities, please look for the sequel to this article titled:

“Building & Managing your own community”

Martin R. Lemieux
Smartads - President

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