With the news that Google is set to buy Admob things could really get competitive in the mobile advertising market, with Google like Xavier Buyse from ADS Media clearly noticing an opportunity which cannot be missed. The progression of this space is also evident in the burgeoning space for devices which are operated via a touch screen which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen is at the moment most people associate with the iPhone which has proved more popular than every other phone in the industry with its sleek design and easy to use interface. In such a rapidly expanding space though there is nothing to say that this trend will continue as other big players see the opportunity to carve themselves a piece of the action.

Advertising for a long period of time has been a sort of black art with a far from transparent ROI, and for a simple reason: It’s very hard for a client to determine who it is who actually views their adverts, and not least if the ads have any influence on anyone or not. Even though companies spend a third of a trillion dollars a year on advertising, those adverts more often than not end up being irrelevant to the people who see them. On average, Americans are subject to some three thousand essentially random sales pitches per day. Two-thirds of consumers surveyed in a huge case study said they felt “constantly bombarded” by advertising, and lots said the ads they are exposed to have little or no engagement value. No wonder so many people dislike and ignore advertising, and so many companies feel gun-shy about spending in big campaigns.

The World Wide Web has begun to change all that. The capacity to measure the impact of an advert simply by counting how many people click on it, and to link advertisements to search-engine results, in massive part drove Internet advertising to $9.6 billion in 2004, a 33% jump from 2004. Advertising on mobile devices is in for a great looking time ahead; a fact which has not missed ADS Media’s CEO Xavier Buyse forecasting all the way to 2014, and the mobile marketing market is anticipated to develop by the tune of $2 bn per year. Mobile advertising has shown impressive steady development throughout 2008, and 2009 so far in an overall declining advertising market.